Germany on the Road was an initiative hosted on behalf of the German Embassy located in Pakistan in an effort to better connect Pakistan-based German companies. The event took place in Lahore, Pakistan at the Royal Palm Golf and Country Club as well as other locations which included Sialkot, Multan, and Faisalabad. Germany on the Road is an exhibition that invites German companies from the top industrial towns around Pakistan to connect, generate new campaigns, and build new business ideas.